Email Strategy

Planning Your Email Marketing Game Plan

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Creating Data-Driven Digital Strategies To Help Your Business Flourish

Without a clear plan, it’s impossible to know where to start. At Digital Wombat, we analyse data about your customers, market and competitors to gain strategic insights that guide the planning process. We then match these insights to your business’ core competencies and create a plan to help you reach your goals, whilst fitting your budget.

If we determine content creation is required, our team will produce high-quality content that is relevant, adds value to the user experience and is mobile-friendly. This means creating media based around today’s three key content pillars: the written word, video and audio. Whatever your audience’s preference, we’ll make sure you have the best content to engage with them.

Finally, it’s important to have something to aim for, so as part of the digital strategy planning process we’ll work with you to create clear, measurable and attainable objectives. Without goals, it’s impossible to measure success!

Planning

You’ve heard the old phrase – “fail to plan, plan to fail” – well this is just as true when it comes to marketing! We’ll dive into the data and use the insights to guide a strategy to help you achieve your goals, creating agreed objectives to understand what success looks like.

Strategy Development

Using the insights from the planning process, we’ll create a plan that ensures relevant and engaging content is produced and is discover-able across appropriate paid, earned and owned channels.

Review

Using relevant analytical tools, all marketing activity will be monitored to ensure your campaign metrics are in-line with the agreed expectations. If necessary, we’ll divert resources to the strongest performing activities to achieve the maximum ROI from your campaign.

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