Marketing Automation

Marketing on Autopilot

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Increase Customer Engagement with Marketing Automation

Despite changing trends and the proliferation of communication platforms, such as social media, email marketing is more powerful than ever
…and it’s here to stay!

Marketing automation has the potential to provide your business with an incredible ROI. Emails can be sent based on time intervals or trigger events that your customers are completing around your website. Here at Digital Wombat, we specialise in the Eloqua marketing automation software, however we’re also very comfortable using MailChimp, Marketo and Pardot. Our strategic campaign planning, supported by asset creation, will help your business start generating new customers all by itself.

Digital Wombat can help you achieve your email marketing goals, whether you are looking to grow your database, improve your customer journey, improve conversion or personalise your communications with your customers.

Automation

Marketing automation is a great way to regularly communicate with your customers, without continually creating new content. From welcome series emails to abandon cart programmes, automation is a great technique for encouraging customer interaction, engagement and purchasing.

Content Mapping

The opportunities for email content types are endless. We will help you choose the right content to engage your audience at various stage of the customer life-cycle. Whether you’re trying to educate through ‘how-to’ articles or encouraging conversion through customer success stories, we’ll map out a strategy and put an action plan in place to achieve your goals.

Analysis

As Peter Drucker once famously said: ‘If you cant measure it, you can’t manage it’. It’s important to regularly monitor performance to ensure you are on-track to meet your objectives. Email marketing campaigns provide lots of analytics, allowing us to discover exactly what your audience responds to most. We’ll dig deeper than the vanity metrics (such as open rate) and provide insight into metrics that matter!

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